The Amaze Journal

Notes from
the internet trenches.

Practical writing on hosting, performance, SEO, marketing and the small details that make the difference. Written by the people doing the work.

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SEO

Core Web Vitals in 2026 — what actually matters now

Google's INP metric replaced FID. Here's what changed, what's still measured, and how to fix the most common issues.

Hosting

NVMe vs SSD vs SATA — does it actually matter for hosting?

We benchmarked the same WordPress site across all three storage tiers. The results were closer than expected.

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Web Design

Stop using carousels on your homepage

The data has been clear for years — sliders kill conversions. Here's what to use instead, with examples.

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Hosting

The 7 ways shared hosting providers oversell their servers

"Unlimited bandwidth" doesn't exist. Here's what's actually happening behind the marketing copy on most cheap hosts.

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Business

How we structure our 3-country company (and what we'd do differently)

The real story of running an India-USA-Singapore operation. Tax, banking, legal — the things nobody tells you.

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SEO

Local SEO for Indian businesses — what actually moves rankings

Google Business Profile, NAP consistency, local citations, review velocity. The 2026 playbook for ranking in Indian cities.

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Web Design

Mobile-first isn't a strategy. Mobile-only is.

80% of Indian web traffic is mobile. Here's what that actually means for how you should design your next website.

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Business

How to choose a hosting provider — beyond the price tag

A buyer's guide for non-technical founders. The questions to ask, the answers to expect, and the red flags to walk away from.

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